ZALORA officially kicked off the Raya season with the ZALORAYA 2026 Showcase on 29 January 2026, hosted at its Kuala Lumpur headquarters. The exclusive showroom presentation welcomed members of the media and selected key opinion leaders (KOLs) for an immersive preview of ZALORA’s highly anticipated annual Raya collections.
12 Designers, One Complete Raya Wardrobe
This year’s ZALORAYA 2026 collection features 12 designers and labels, offering a curated selection of women’s Raya wear, men’s baju Melayu, children’s festive outfits, accessories, and Raya shoes—all in one digital fashion destination. The lineup includes NH by Nurita Harith, TAS by Tom Abang Saufi, Alia B., Maslea, ZALIA, Lubna, Yadotsa, Uzair Shoid, Zaimi Zulkafli, takkan, kamiforkamu, and Studio Jeje for ZALORA, reflecting a diverse yet cohesive take on Raya fashion in 2026.
New Designers Making Their ZALORAYA Debut
Adding excitement to the ZALORAYA 2026 collection are Uzair Shoid and Zaimi Zulkafli, both adding fresh energy to this year’s lineup. Zaimi Zulkafli’s ZALORA-exclusive baju kurungs stood out with polka-dotted organza, delicate 3D embroidery, and softly layered silhouettes—perfect for those seeking elegant and luxurious baju raya. Meanwhile, Uzair Shoid introduced ABDI, a 10-look ready-to-wear Raya collection that reimagines cultural heritage by clashing florals with checks and modernising traditional Malay silhouettes for the contemporary dresser.
Indonesian Labels to Watch This Raya 2026
Following the strong response to Takkan’s 2025 collection, ZALORA expanded its regional fashion offerings by introducing Studio Jeje and kamiforkamu to ZALORAYA 2026. Studio Jeje debuted its first ZALORA-exclusive Raya collection featuring timeless silhouettes enhanced with embroidery and embellishments. The collection specially designed for the modern woman who values tradition with fresh twist. Kamiforkamu joined with an exclusive festive edit of Raya bags, crafted from vegan leather and available in versatile shades, ideal accessories to elevate any baju raya look.
Designers, Media and KOLs Gather for an Immersive Preview
The showcase welcomed notable designers including Uzair Shoid, Nurita Harith, Dato’ Tom Abang Saufi, and Suraya of Maslea, who were present to walk guests through their collections and creative inspirations. Media representatives and invited KOLs enjoyed an up-close experience with the designs, exploring textures, craftsmanship, and styling details while soaking in the festive atmosphere. The intimate setting allowed guests to truly feel the essence of ZALORA 2026 Raya Collection through fashion—making the preview both personal and memorable. Among the KOLs in attendance were Shahyra, Sarah Aleya, Dhiya Qistina, Dhaniya Aqilah, Sharmaine Alexander, Sarah Azmi, Fatiha, Natasha, and Nuna Amani.
A Stylish Beginning for ZALORAYA 2026
Blending tradition, modern design, and regional creativity, the ZALORAYA 2026 Showcase sets the tone for festive fashion this year. With thoughtfully curated collections and exclusive collaborations, ZALORA continues to redefine Raya dressing—making it easier than ever to find stylish, meaningful baju raya outfits for the whole family.
Ready to refresh your festive wardrobe? Discover the latest Raya 2026 fashion, from elegant baju kurung and modern baju Melayu to statement accessories, all in one place.
