Once again, Zaloraya did it!
The much-anticipated ZALORAYA 2025 Fashion Show dazzled Kuala Lumpur with an unforgettable evening of elegance and innovation on February 7, 2025, at The Starhill. This annual event by ZALORA continues to set the standard for modern modest fashion, bringing together tradition, style, and inclusivity in a spectacular showcase.
This year, the ZALORA Fashion Show was more than just a showcase of new Raya outfits—it was an experience. The event space was transformed into a breathtaking kampung-inspired fashion haven, blending nostalgic charm with contemporary elegance. With rustic wooden huts, thatched rooftops, and lush greenery, the setup perfectly captured the essence of Raya celebrations while embracing sustainability.
From the moment guests stepped in, they were immersed in a space that felt both warm and vibrant, featuring eco-conscious materials, recycled fabrics, and handcrafted elements. This thoughtful setup not only elevated the fashion showcase but also reinforced ZALORA’s commitment to sustainable fashion and responsible innovation—proving that style and sustainability can go hand in hand.
Fashion for Every Member of the Family
This year, ZALORAYA 2025 embraced a campaign that celebrates fashion for all, from men and women to kids and even pets! The event presented a stunning array of Baju Raya 2025 collections by 13 renowned designers and brands, each putting a unique spin on festive and Raya fashion. Among the standout names were NH by Nurita Harith, ZALIA, Lubna, Syomirizwa Gupta, TAS by Tom Abang Saufi, Alia B, Yadotsa, FM by Fuzana Mokhtaza, Maslea, and more.
For the first time, Indonesian accessories brand Takkan made its debut, adding flair to ZALORA’s growing lineup of Indonesian labels like Ria Atelier and Embara. This fresh addition brought a distinctive cross-cultural touch to the modest wear showcase.
Lubna Meow & Zalia’s Plus-Size Line
This year’s ZALORAYA collections pushed the boundaries of festive fashion, ensuring that everyone in the family could look their best. One of the standout collections was Lubna Meow, a delightful surprise for cat lovers! This special line featured 22 stylish outfits , 14 for women and 8 for men, designed especially for feline companions. Talk about taking festive fashion to the next level!
Meanwhile, ZALIA introduced an exciting new collection of plus-size Baju Raya for men, emphasizing that comfortable and stylish festive wear should be accessible to all. This collection combined ethereal elegance with practicality, ensuring that every wearer felt both elevated and effortlessly at ease.
ZALORA Offline Pop-Up Store
Fashion lovers had even more reason to celebrate as ZALORA’s collections were made available offline for the first time at a special pop-up event from February 8–9. This gave shoppers the opportunity to browse and purchase their favorite Raya outfits in person, making the experience even more immersive and interactive.
Star-Studded Front Row & Influencer Takeover
ZALORAYA 2025 was not just about fashion, it was a star-studded affair! Some of the biggest names in entertainment and social media were spotted at the show, dressed head-to-toe in ZALORA’s exclusive baju kurung collections. Among the A-listers in attendance were Mira Filzah, Nabila Huda, Sazzy Falak, Marion Caunter, Amelia Henderson, Raline Shah, Mimifly, and many more.
Popular influencers also made waves at the event, dressed in stunning Baju Raya pieces from ZALORA Malaysia. Style icons like Sofea Shra, Sharifah Rose, Eika Azam, Nina Ariff, and others showcased the beauty and versatility of this year’s collections, setting the trend for Raya 2025 fashion.
Read More Zaloraya 2025 Updates Here!
A New Standard for Modest Fashion
ZALORAYA 2025 proved once again why it remains the leading fashion event for modern modest wear. By embracing style, tradition, and inclusivity, ZALORA continues to revolutionize the way we celebrate festive fashion.
Whether it’s traditional Baju Kurung, contemporary Raya ensembles, or even outfits for pets, this year’s collections truly embodied the spirit of fashion for everyone. With so many exciting innovations, ZALORA Malaysia has set the stage for a Raya season that will be both meaningful and stylish!
Which ZALORAYA 2025 collection caught your eye?
