Move over oversized bag charms; the next trend making waves is Mini Labubu. These pint-sized versions of Pop Mart’s beloved “ugly-cute” mascot are not just toys—they’re becoming fashion statements, collector’s must-haves, and, interestingly, economic indicators all at once.

What Even Are Mini Labubu?

Mini Labubus represent the latest iteration of the Labubu phenomenon. Tiny phone charms inspired by the original quirky rabbit-eared plush toy created by Kasing Lung and brought to life by Pop Mart’s “The Monsters” series. Scheduled for release in late August 2025, these mini versions aim to be even more accessible—yet still coveted.

Why the Mini Labubu Version Is a Big Deal

Market Boom: Pop Mart expects 2025 revenue to hit a staggering 30 billion yuan (~US$4.18 billion). Investors rallied—shares surged 12% after the announcement.

Sparking Nostalgia & Playful Individuality: Designed with that perfect blend of creepy and cute, Labubu nails the creepy-cute aesthetic that resonates with Gen Z’s playful identity culture.

Mini Labubu Takes the Spotlight Among Celebrity

Lisa of BLACKPINK’s Influence: The craze initially skyrocketed when fans spotted Lisa with a Labubu bag charm.

Amul Joins In: India’s iconic butter brand Amul celebrated the trend with one of its witty topical ads.

Record-Setting Auctions: Certain rare Labubus have fetched tens of thousands of dollars—one life-sized doll sold for over $200K CAD in Beijing.

Mini Labubu totally shows that even the tiniest things can create a buzz worldwide. Seriously, you can see it with all the pop culture shout-outs and crazy auctions happening. These little collectibles really highlight how nostalgia, looks, and rarity can drive people wild. But hey, with all this hype, it’s super important to make sure what you have is the real Labubu, fake ones can be a real headache!