TikTok is no stranger to viral trends, but the latest one—“Aura Farming”—is unlike anything we’ve seen before. Inspired by a clip of Pacu Jalur boat kids in Indonesia, this trend has taken over everyone’s FYP (For You Page) and left millions relating, and creating their own spin including top athletes. So, what exactly is Aura Farming, and why has it become the internet’s new obsession? Let’s break it down.
The Origins: Pacu Jalur Boat Kids Spark the Trend
It all started with a viral video from Pacu Jalur, a traditional boat race held in Riau, Indonesia. In the video, young boy onboard a colorful, elaborately decorated racing boat and hyping himselves up with synchronized cheers, playful energy, and vibrant charisma. His contagious excitement and undeniable “main character energy” radiated confidence and positivity, which TikTok users jokingly described as them “farming their aura” before the big moment.
The term “Aura Farming” from this video, refers to building up your own vibe, confidence, and energy to be absolutely magnetic—just like those Pacu Jalur kids exuding power and positivity before their race.
What Does “Aura Farming” Mean?
In simple terms, Aura Farming is the art of cultivating your “aura”—your energy, charisma, and presence—to feel unstoppable. TikTokers define it as hyping yourself up through affirmations, gestures, or even exaggerated poses to “charge up” before stepping into any situation where you want to shine.
Think of it as prepping your confidence meter to 100%. Whether you’re about to walk into a job interview, participating in sports competition, or even celebrating your moments, aura farming is about taking a moment to build your energy so you radiate positive vibes.
How TikTokers Are Joining the Aura Farming Trend
The trend has taken many forms on TikTok:
- Hype Videos: Creators clap their hands, and do dramatic “rowing boat” poses in front of the camera
- Before-and-After Clips: People show themselves “aura farming” and then transitioning into their confident, glowing selves.
- Comedy Memes: Users insert the Pacu Jalur kids’ video into skits about charging up before social events or doing something bold.
Even influencers, celebrities and famous athletes are hopping on board, making it one of the most inclusive and universally loved trends of the year.
Pacu Jalur: A Cultural Tradition
For those curious, Pacu Jalur is an annual traditional boat race from Riau, Indonesia, where longboats—up to 40 meters long—are rowed by teams of paddlers in sync. The festival is known for its cultural richness, team spirit, and stunning boat designs and held in the bank of Kuantan River in Riau.
Thanks to the viral Aura Farming trend, Pacu Jalur has now gained global recognition, putting a spotlight on Indonesia’s cultural heritage. Many TikTokers are also sharing educational posts about the race to give credit where it’s due.
