BTS’ Jimin has officially stepped into the hair-care spotlight as the new face of Lador, a premium haircare brand from Korea. As Jimin leads the campaign, fans everywhere are buzzing! This appointments marks a thrilling moment where K-pop influence meets premium haircare. It also adds more shine to Jimin’s growing list of global achievements.
Jimin’s Big Haircare debut as Lador Global Ambassador
On December 10, Lador formally unveiled Park Jimin as its global ambassador, signaling a fresh wave of energy and worldwide appeal for the brand. Known for his charismatic stage presence and impeccable style, Jimin is no stranger to fashion and beauty campaigns. However, this marks as his first major role in the haircare world with Lador. Fans reacted instantly flooding social media with praise or the collaboration and driving massive online excitement.
Lador’s New Launch: Osmanthus Perfumed Hair Oil
Alongside the ambassador reveal, Lador introduced its new product: Osmanthus-scent Perfumed Hair Oil as part of the new campaign. The product- infused with luxurious osmanthus scent and designed to nourish and smooth hair-quickly became a must-have item among beauty lovers.
The impact of Jimin’s star power was immediate: after the clip featuring him went live on Olive Young, the osmanthus hair oil sold out within minutes on both global and Korean Olive Young platforms.
Lador is a professional South Korean hair-care brand founded in 2007. It creates eco-conscious, salon-quality products for simple daily routines at home. With Jimin headlining the campaign, Lador strengthens its message about consistent care. Great hair comes from healthy habits, not styling alone. The partnership is also poised to keep Lador near the top of the “what to try next” list for both K-beauty devotees and pop-culture fans.
