Skylrk Justin Bieber Brand is Here

Not only having a gigantic career in the music industry, singer and songwriter Justin Bieber has expanded his career into the fashion business. After months of teasing his new clothing brand, SKYLRK Justin Bieber officially launched its first collection on July 10 this year.

On the SKYLRK website, there is a wide selection of accessories, shoes, and clothing. Prices range from USD 40 to USD 200, with beanies being the most affordable item and bold, futuristic sunglasses being the priciest.

So, what’s included in the collection? And which products are worth considering? Here’s the review!

About Skylrk Brand

Source: GQ/Photo

Skylrk, which had been quietly in development since at least December 2023. At that time, Bieber has been spotted wearing mysterious pairs of neon slides and basketball-style sneakers with “Skylrk” embossed on the soles. Since then, it has rapidly gained momentum, with Bieber frequently sharing behind-the-scenes glimpses. Such as samples, mockups, and design concepts on his personal Instagram. In the public eye, Bieber has become the quirky face of the brand, often seen modeling its upcoming pieces. Just like what he did in January 2025.

The collection includes earthy and candy-colored sweatsuits with matching beanies, sporty sneakers, belted puffer robes, futuristic sunglasses in shades like “Wax” and “Dusty Pink,” chunky platform slides, rounded phone cases, and even a basketball uniform. Both Justin and his wife Hailey were seen wearing Skylrk at Coachella, giving the label the kind of high-profile debut that most brands only dream of.

This marks Justin’s first clothing venture since he launched Drew House with his former stylist, Ryan Good, in January 2019. The brand is best known for its unisex apparel featuring a yellow smiley face logo.

The name “SKYLRK” itself holds symbolic meaning, referencing the skylark bird known for its high, melodic flight, and evoking a sense of freedom and creative expression. As a clear indication of Bieber’s evolving artistic vision.

Who Leads The Skylrk Team?

According to GQ magazine, the Skylrk team is led by designer Finn Rush-Taylor, a 28-year-old former soccer player from Scotland with a background in footwear design for brands like Adidas and Crocs. His expertise in 3D modeling influences Skylrk’s bold, futuristic silhouettes. Justin Bieber announced their partnership on Instagram, drawing media attention, especially in Rush-Taylor’s hometown.

Justin Bieber maintains full creative control of the brand, with Neima Khaila (Pink Dolphin co-founder) as a business partner. Hailey Bieber is also involved in the design process, teasing her input on pieces like a custom leather bomber jacket.

Skylrk Justin Bieber Brand Collections

Source: Thefashionography/Photo

SKYLRK claims to feature a more “organic, futuristic-inspired” line with prices ranging from $40 to $200 from apparel to footwear. The initial debut collection includes: Sunglasses, beanies, ribbed tank tops (cropped and long versions), open-toe slides, oversize hoodies, slipper-inspired mules (mule and slide footwear styles).