Recently, BLACKPINK’s Rosé launched her debut collection with PUMA, a year after being appointed as the brand’s global ambassador. The PUMA X Rose capsule collection consists of 10 items that reflect her personal style. Some of the standout pieces include a sporty mesh top, a classic black mini skirt, and two new versions of the Rose PUMA Speedcat sneakers with feminine touches. The collection also features special details such as “ROSIE” graphics, racing-inspired silhouettes, and her signature lace-up designs.
The PUMA X Rosé launch comes after Rosé released her solo album Rosie and embarked on the Deadline world tour with BLACKPINK. This shows that she channels her creativity not only through music but also through fashion. Here’s the complete review about this anticipated collaboration!
What to Know About PUMA X Rose
Rosé shared that the design process was special because it was full of experimentation and personal decisions. “I feel that this entire collection is living proof of the beauty of life and the creative process,” she told Harper’s Bazaar on Monday (September 1, 2025).
The collection stands as a symbol of her journey as an artist, expressing herself through a new medium beyond the music stage. Based on that statement, there are several key features about this collaboration that draw lots of people’s attention:
1. Inspiration and Personal Style
Source: Instagram/PUMA/Photo
Rosé explained that the collection began with pieces she usually wears in her daily life. From that idea, she and the team experimented with various materials, with each sample sparking new inspiration. This process then evolved into a complete visual concept, including logo placement and packaging design. “We started with a few ideas, but everything eventually became inspired by the creative journey itself,” she explained.
She feels that PUMA is a perfect fit for her because it combines functional sportswear with stylish design. “There’s something about PUMA that’s very stylish, yet still serious about sportswear. It’s a combination I can really relate to,” she said. The collection also showcases the contrast between her on-stage and off-stage style. “On stage, I love to go all out. But off stage, I prefer a balance between comfort and sweetness, sporty, but still feminine.”
2. Music and Self-Care
Source: Instagram/PUMA/Photo
Out of all the items, the sweatshirt is Rosé’s favorite because of its fabric details, cut, and the perfectly placed logo. “I saw the sample and immediately thought, I would buy this.” To her, every item in the collection feels like a “child” born from what she loves and truly wants to wear. Rosé worked on the PUMA collection alongside the making of her album Rosie. She realized that both the fashion and music worlds demand total creativity.
“I realized that creating a (fashion) collection is no different from making an album. It’s a full creative process that requires me to open my mind, dig deep into my soul, and truly feel something,” she said. According to her, creating can feel raw, sometimes frightening, but ultimately beautiful. This process has made her appreciate designers who create clothing even more.
3. A Moment of Pause
Source: Instagram/PUMA/Photo
After a packed tour schedule, Rosé now has a short break before continuing the Deadline tour in Asia. She admitted that returning to her daily routine after receiving so much energy from fans is not easy. “I’m a workaholic, so I have to learn to balance my wants and needs while also embracing moments of calm,” she said. To keep her spirits up, she looks for small joys.
“Sometimes, I eat Chinese hot pot because it makes me happy. I also watch movies and try to stay inspired while learning to understand myself every day,” she shared. For her, these simple ways are important to maintain the energy she needs to keep creating: both in music and in fashion.
Special Items from This Collaboration
Source: PUMA Website/Photo
Rosé reimagines the classic PUMA Speedcat with a balletcore influence, unveiling three new versions crafted in soft leather and suede. Each pair elevates the Speedcat heritage with understated yet striking details, including a “ROSIE” signature embossed on the tongue and insole, a subtle reflection of her evolving persona.
Source: PUMA Website/Photo
The Speedcat Ballet SD channels the elegance of pointe shoes with an urban edge, while the Speedcat OG Premium stands out through its bold wraparound lacing across the upper. In addition, the sporty mesh top, classic black mini skirt, and two new versions of the Speedcat with feminine touches are standout items from this collection. Special details such as the “ROSIE” graphic, racing-inspired silhouettes, and Rosé’s signature lace-up accents add a unique charm.
That was the complete review about the PUMA X Rosé collaboration. More than just a collaboration, PUMA x Rosé is a fashion moment that highlights the rise of a K-Pop star in shaping global style, showcasing her significant influence beyond the world of music. Have you decided which item you want to buy? You can also discover the complete original PUMA collection at ZALORA Malaysia to shop online for any other item you’re interested in.
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