When it comes to fashion, nothing feels better than supporting local talent while staying stylish. Malaysia’s fashion scene is booming with homegrown labels that combine cultural heritage, modern trends, and world-class design. From modest wear to high street accessories, these local brands are proof that fashion pride starts at home. Here are 9 fashion local brands you can proudly wear, whether you’re dressing up for work, a wedding, or a weekend brunch.
1. Zalia
Zalia is one of ZALORA’s in-house labels, loved for its modest and contemporary fashion collections. Known for its elegant ready-to-wear pieces, evening gowns, and festive collections , Zalia combines timeless silhouettes with chic detailing. Their Raya collections are especially popular, making them a go-to for modern women who want to balance modesty with sophistication.
- Best for: Modest wear, evening dresses, festive collections
- Shop at: ZALORA official website
2. Vincci
A household name in Malaysia, Vincci is synonymous with stylish and affordable footwear. Established under the Padini group, Vincci has been dressing Malaysian feet since the ’80s, offering everything from sleek office pumps to trendy sneakers and sandals. Beyond shoes, they’ve expanded into accessories and bags, making them a one-stop brand for everyday fashion.
- Best known for: Shoes, sandals, handbags
- Shop at: Selected shopping mall or buy online at ZALORA
3. Poplook
Poplook has built its reputation as a pioneer in online modest wear fashion. They focus on creating versatile, modest pieces that are both comfortable and chic, making them perfect for everyday wear. With over 1,500 design options in sizes XS to 4XL, Poplook offers clothing, headscarves, handbags, shoes, and even a children’s range—making it an inclusive label for the whole family. Since its inception in 2009, Poplook has become the go-to choice for women seeking quality, affordable modest fashion.
- Best known for: Modest fashion, dresses, nursing-friendly wear
- Shop at: Physical store in selected shopping mall, or buy from here.
4. Naelofar
Founded by celebrity entrepreneur Neelofa, Naelofar revolutionized the modest wear industry with its trendy hijabs and apparel. Known for their signature instant shawls, the brand quickly became a favorite for women who want convenience and style. Naelofar continues to expand into ready-to-wear outfits and accessories through their core brand promise “Go Far”, catering to the modern hijabi who juggles career and lifestyle.
- Best known for: Hijabs, instant shawls, modest wear
- Shop at : Naelofar’s physical store or buy online.
5. Lubna
Lubna is another ZALORA in-house brand that has made waves with its inclusive sizing and bold prints. Their collections often include festive outfits, everyday dresses, and bridesmaid dresses, offering something for both casual and special occasions. With playful designs and flattering cuts, Lubna is all about celebrating individuality.
- Best known for: Plus-size friendly outfits, festive wear
- Shop at : ZALORA official website
6. Brik
A rising fashion local brand, Brik has quickly made its mark with minimalist yet aesthetic handbags and accessories. Founded in 2023 by two siblings, with the vision of creating more than just beautiful pieces, the brand reflects high quality and unique designs. Growing intentionally with a loyal community, Brik now offers a thoughtful range that includes Matte Series and OG Series, and its signature Posh Tote. Perfect for those who are style-conscious, Brik is redefining how local brand handbag is perceived.
- Best known for: matte and glossy-design handbags, pastel colour accessories
- Shop at: brik.com
7. Machino
Machino proudly presents itself as a Malaysian footwear brand. With over 20 years of shoemaking experience behind the scenes, every Machino pair is 100% handcrafted. They lean into bold Malaysian heritage—integrating motifs like batik, songket, and Chinese brocade. Comfort is a core pillar: Machino designs thick, firm sponge insoles to support long hours of standing or walking. Among their best-seller is the Hana collection.
- Best known for: Handcrafted thick sole shoes
- Shop at: Machino’s SS18, Subang Jaya Showroom or buy online at machino.com
8. Bonia
As one of Malaysia’s most iconic luxury brands, Bonia has earned international recognition for its leather craftsmanship. Founded in 1974, Bonia is celebrated for its handbags, wallets, belts, and shoes, combining classic European inspiration with a Southeast Asian sensibility. Owning a Bonia piece is considered a timeless investment.
- Best known for: Leather handbags, shoes, accessories
- Shop at: Available at ZALORA website
9. Hanya
Hanya champions sustainable and minimalist fashion, appealing to conscious consumers who want to look stylish while being eco-friendly. The brand offers capsule collections featuring wardrobe staples such as linen shirts, dresses, and outerwear designed to last beyond seasons. With a focus on “the right product at the right price,” Hanya delivers designs using quality materials without breaking the bank—making style meaningful, accessible, and intentional.
- Best known for: Sustainable clothing, capsule wardrobe staples
- Shop at: shophanya.com
Let’s wear our local brand with pride
These local brands prove that Malaysian fashion is as diverse as it is stylish. Supporting these labels doesn’t just elevate your wardrobe—it also empowers homegrown talent to shine globally. So, the next time you’re shopping for your next statement outfit, choose local, wear proudly, and slay sustainably.
