The “hangover makeup” look, tutorials overflowing all over Tiktok, is the ultimate blend of fresh, rosy, and flushed look as if you’ve just danced the night away. Popularized in Japan, this J-Beauty trend is all about achieving that naturally flushed, dewy glow, with over accentuated blush after having a round of drinks or two (minus the actual hangover).
What is Igari makeup style?
Igari makeup, also called “hangover makeup,” is a playful and irresistibly cute look that focuses on blush placement. Unlike traditional blush techniques, the blush is applied under the eyes and across the cheeks for a doll-like and slightly flushed look.
Where is Igari makeup from?
Igari makeup originates from Japan, where it became a popular J-Beauty trend thanks to its fresh, youthful, and effortlessly flushed aesthetic.
What is the meaning of Igari?
The name “Igari” comes from Shinobu Igari, a Japanese makeup artist who created and popularized this charming makeup style. It embodies the essence of a carefree, natural beauty with a subtly flushed complexion.
The secret to Igari makeup—it’s about blush, glow, and keeping things soft and minimal. Instead of sweeping blush on the apples of your cheeks, you apply it under your eyes and across your cheeks, creating a youthful, almost doll-like effect.
Here’s how to recreate it.
Step 1: Prep Your Skin
The base for Igari makeup is all about soft, hydrated skin. Start with a gentle cleanser, followed by a hydrating serum and moisturizer to keep your skin plump and glowing. Ditch heavy foundation for a lightweight skin tint or BB cream to achieve that barely-there finish.
Step 2: Blush Like a Pro
Blush is the star of this look, so grab a cream or liquid blush in soft pink or peach tones. Start by applying the blush directly under your eyes and blend it out toward your temples and cheeks. For a cohesive “just-came-in-from-the-cold” effect, sweep a little blush across the bridge of your nose. Build the blush gradually to achieve that perfectly flushed, innocent glow.
Step 3: Keep Eyes and Lips Simple
Balance the bold blush with minimal makeup elsewhere. For your eyes, skip the heavy liner and opt for a soft wash of color and sweep the same little blush over your eyelids for a monochromatic look. Curl your lashes with an eyelash curler— great to enhance the natural curl of your eyelashes.
Luscious, plump lips are also key to Igari style. Finish with a hydrating lip balm or clear lipgloss for a fresh, understated vibe.
Step 4: Lock It In
Set your T-zone with translucent powder to keep shine in check while leaving your cheeks dewy and glowing. This step ensures your Igari makeup stays flawless all day without dulling the radiance.
Best Igari Makeup Products
To nail that Igari makeup game, we’ve rounded up some products you should add to bag, available on Zalora Malaysia:
