Korean makeup trends continue to inspire beauty enthusiasts across many Southeast Asian countries, including Malaysia. Known for its glowing, natural, and effortless look, this style ranks as the third most talked-about makeup trend on social media. One of the most popular Korean makeup trends right now is the pink makeup look. From pink lipstick and pink eyeshadow. But how exactly can you wear pink makeup like Korean celebrities? Here are some ways you can take inspiration!
Pink Makeup Look Like Korean Celebrities: Steal the Look

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Pink has become the new go-to shade, with Korean stars like Kim Tae Hee, Park Shin-Hye, Lee Sung Kyung, and Song Hye-Kyo flaunting different ways to wear it on the eyes, cheeks, and lips. To nail the pink look, it’s important to match it with your skin tone.
Fair complexions shine with soft pastel or baby pinks. For tanned skin, peach or mauve-toned pinks are more flattering. Feeling bold? Try a monochromatic style, but keep it subtle and romantic with brown eyeliner and matte finishes to avoid an overly cartoonish vibe.
But, it’s not only about pink lipstick or pink eyeshadow. According to Harper’s Bazaar, here are several inspirations to take from for your considerations:
1. Lee Sung Kyung, @heybiblee
Most women can easily pull off Lee Sung Kyung’s pink-inspired look,” shares makeup artist Cindy Goh. Her tip: focus on just one feature, either the eyes or the lips, while keeping the rest of the makeup soft and natural.
To recreate it, begin with a hydrating moisturizer to plump the skin, then layer on a radiance-boosting primer and a light-coverage foundation for an even, dewy base.
Goh suggests sweeping a rosy pink or nude shadow across the eyelids, softly defining the eyes with a brown kohl liner, adding a dusting of powder pink blush for a blurred effect, and finishing with a rose-toned lipstick.
2. Park Shin-Hye, @ssinz7
“Park Shin-Hye highlights her look with softly stained lips,” explains makeup artist Marc Teng. He suggests opting for warmer pink tones to add sophistication, or coral shades that flatter most Asian skin tones. To recreate this, Teng recommends using a matte lipstick and applying it with your fingers or a beauty blender for a natural, blurred finish. For a bolder effect, use a lip brush to layer the color, then smudge the edges with your fingertip for a soft stain. To polish off the look, add subtle drama with a winged flick of liquid eyeliner for just the right amount of glamour.
3. Song Hye-Kyo, @kyo1122
“If you have a fair complexion like Song Hye-Kyo and want a fresher, more youthful look, a bold pink lip is the perfect choice,” says makeup artist Manisa Tan. She emphasizes starting with a hydrating moisturizer to ensure foundation applies seamlessly. In order to create a radiant glow that pairs well with the lip color. Tan also advises setting the base with loose powder for longer wear and prepping the lips with a treatment balm beforehand to keep them smooth and plump.
From the series of pink makeup inspirations in the Korean look above, you can create a flawless style just like Korean girls! The key lies in achieving healthy, natural-looking skin. Looking for affordable Korean makeup essentials? Check out the full collection only at ZALORA Beauty to shop online! Don’t miss out on special promotions waiting for you!