If you’re a beauty lover always hunting for the next viral makeup trend, Douyin makeup is a must-try. Hailing from China’s popular app Douyin (the original TikTok), this makeup style is all about a fresh, youthful glow, soft colors, and that effortlessly cute, doll-like finish look. Whether you’re a beginner or a makeup pro, this guide breaks down everything you need to know to master the look.
What Is Douyin Makeup?
Douyin makeup focuses on delicate blending, radiant skin, and subtly enhanced features—imagine juicy lips, dewy cheeks, and wide, luminous eyes. Instead of relying on strong contouring, this style softly highlights your natural beauty with a whimsical, ethereal touch, and it also flatters deeper skin tones beautifully.
The Difference Between Douyin Makeup and Korean Makeup
While Douyin makeup shares some similarities with Korean makeup, there are key differences:
- Skin Finish: Douyin makeup favors a dewy, glass-like glow, while Korean makeup often leans toward natural, matte finishes.
- Eyes: Douyin eyes focus on round, bright, doll-like eyes, sometimes enhanced with gradient eyeshadow and inner corner highlights. Korean makeup often prefers elongated or soft smoky eye effects.
- Blush & Lips: Douyin blush is usually high on the apples of the cheeks for a youthful flush, and lips often feature a gradient effect.
Step-by-Step Douyin Makeup
- Prep & Prime – Hydrate with a lightweight moisturizer and a glow-boosting primer.
- Flawless Base – Apply a lightweight dewy foundation or skin tint, then tap concealer under the eyes and around the nose.
- Douyin Blush Placement – Blend liquid blush on the apples of your cheeks and across the nose bridge for a youthful flush.
- Douyin Makeup Eyes –
- Sweep soft brown or peach shadows over lids.
- Tap a shimmer topper in the center for sparkle.
- Draw a slight downward eyeliner flick for puppy eyes.
- Add white or champagne shimmer to the inner corners for a glistening tear-drop effect.
- Brows – Keep brows straight and lightly feathered.
- Lips – Blur the edges of a pink or coral tint, finish with clear gloss for plump shine.
- Highlight & Glow – Tap liquid highlighter on cheekbones, nose tip, and Cupid’s bow for selfie-ready radiance.
Douyin makeup isn’t just for lighter skin tones. Brown skin beauties can shine with:
- Warm-toned blushes and highlighters to complement deeper undertones.
- Rich eyeshadow shades like bronze, plum, or warm coral for gradient effects.
- Lip colors in deeper reds, berries, or peachy browns for that soft, youthful finish.
Here is a tutorial video of Douyin Makeup for your reference:
Must-Have Makeup Products
To achieve the perfect Douyin glow, some viral favorites include:
- Dewy Foundation or Skin Tint
- Liquid or powder Blush (coral, peach, rose)
- Shimmer Eyeshadow
- Glossy Lip Tint
- Liquid Highlighter
- Fine Tip Eyeliner & Volumizing Mascara
Recommended beauty products:
By blending radiant skin, playful eyes, and glossy lips, Douyin makeup proves that less can truly look like more. So, are you ready to jump into this viral makeup trend?
Shop the hottest Douyin makeup products today!
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